The best marketing doesn’t feel like marketing.

Tom Fishburne
Founder & CEO, Marketoonist

The best workshops won’t have any impact if you don’t have any participants. When bring your efforts to the market, they must be noticed. They must be more attractive than other efforts or alternatives. Why should someone attend your workshop if he or she can spend the weekend on the couch or have fun with some friends. Because it has value! This value must become clear. And it must be high enough (and the possible attendant’s pain or love to act strong enough) to subscribe. That’s where marketing comes in.

Other workshop goals won’t be achieved neither. Marketing is part of the game, a prerequisite of a successful event.

Below you find different aspects of marketing. It is recommended to follow those guidelines. Thereby, observe the impact and yourself and adopt them according to your target audience and your needs.

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